Will Amazon Soon Spy On You Through Your Kindle or Amazon Phone?

15 Dec

Made public last week, the patent describes a system that allows mobile devices — read Kindles, or a future Amazon phone — to track the geographical position of users, and then use that information to predict their likely next steps. The intention is then to use that information to better target ads, coupons, or other messages, that could appear either on the mobile device itself, or on big screens or other displays on the person’s route.

It’s not hard to imagine Amazon striking up deals with retailers, malls and venues who have TVs and other displays dotted abut, in order to beam adverts right at you. Nor is it hard to imagine it working incredibly well: if I was at a bar at a sports game and received a promotional voucher on my phone or Kindle offering cheap tequila, then hell, I may well take it.

via Will Amazon Soon Spy On You Through Your Kindle?.

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