Could ‘Watched On’ Facebook News Feed Stories Save Netflix? You’ll be the one to decide.

29 Dec

 

Spotify added MILLIONS of new users by partnering with Facebook and sharing which songs Facebook users were listening to. Additionally, partnering with Facebook even helped Spotify gain over 1.5 millon new premium, paying subscribers!

So why can’t Netflix do the same?

After a disastrous Q3 2011, Netflix stands to replace some of the 800,000 subscribers it lost. It’s savior? The Facebook news feed. Earlier this month, the House of Representatives passed a revised bill to change the Video Privacy Protection Act of 1988 to allow people to opt in to having their movie rental activity shared. This Act had delayed the Netflix Facebook app‘s launch in the US. Now the Facebook news feed is beginning to show “Josh Constine watched The Walking Dead on Netflix” stories that point back to the Netflix site. After being enticed by something a friend has watched, Facebook users might sign up and pay on Netflix.com so they can watch too.

Could ‘Watched On’ Facebook News Feed Stories Save Netflix? | TechCrunch.

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