AT&T Will Throttle Unlimited Data Plans (a.k.a. I hate you AT&T)

1 Mar

AT&T Will Throttle Unlimited Data Plans.

AT&T Will Throttle Unlimited Data Plans

AT&T on Thursday put limits on its Unlimited Data plans, slowing speeds for 3G and 4G customers who exceed 3 GB in a billing cycle and capping 4G LTE customers at 5 GB.

On a support page explaining the move, the carrier stressed that “you’ll still be able to use as much data as you want. That won’t change.”

Previously, AT&T had only slowed the speeds of customers who were in the top 5% of their respective markets, a practice known as throttling. Despite the changes, AT&T insists that 95% of smartphone users won’t be throttled. The change came about because “customers had told us that more clarity would be helpful,” an AT&T rep says.

Those that are affected will receive a text message explaining that their usage is near 3 GB (or 5GB for LTE users). Exceeding that threshold “will result in reduced data speeds, though you’ll still be able to email and surf the web.”

AT&T isn’t disclosing how fast speeds will run for users who have been throttled.

SEE ALSO: Your Bandwidth Will Be Throttled. Here’s Why.

Citing the strain on its network wrought by data-hungry iPhones, AT&T began throttling data for its top 5% of users last month, a practice also followed by Verizon. (Sprint, meanwhile, throttles just the top 1% of data hogs.)

Predictably, many AT&T customers have been riled by the move, citing the plan’s claim to “unlimited data.”

Though AT&T’s contract forbids such users from joining in a class-action suit, a California man last week successfully sued AT&T in small claims court, receiving a judgment worth $850.

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